MARKETING MANAGER (FMCG) (Puchong)

Captalent Consulting is an established human capital solutions company providing a range of services that enhances the human capital value of its clients. We are currently looking to fill the following position for our client , a public listed company in Hongkong and an established wholesaler and retailer of food, beverages and other consumer products.

 MARKETING MANAGER (FMCG)

(Based in Taman Perindustrian Puchong, Selangor)

Job Summary

Responsible for driving brand growth and enhancing market share by developing and implementing innovative marketing and trade marketing strategies. This role leads the marketing team to ensure effective brand positioning in target markets while optimizing relationships with channel partners and retail execution to maximize sales performance. Through in-depth market research and data analysis, this position aims to provide strategic market insights that support the overall business objectives

Responsibilities

• Develop and implement comprehensive marketing strategies to drive brand growth and market penetration.
• Lead product positioning and promotional strategies to ensure brand competitiveness.
• Manage annual brand campaigns, budgeting, and resource allocation for optimal performance.
• Design and execute effective trade marketing strategies to enhance product visibility and sales within channels.
• Analyze the needs of different sales channels and create promotional plans to engage partners and consumers.
• Collaborate closely with the sales team to improve retail execution standards and ensure consistent brand presence.
• Conduct market trend analysis, competitor assessments, and consumer research to refine marketing strategies.
• Analyze key market indicators, evaluate the effectiveness of marketing activities, and adjust strategies based on data.
• Generate regular market insights reports to support business decision-making.
• Work closely with Sales, Supply Chain, Finance, and other departments to ensure strategic alignment and efficient execution.
• Participate in product development processes, providing marketing support for new product launches.
• Lead the marketing and trade marketing teams and develop structured growth plans.
• Organize team training and skill enhancement programs to ensure high performance and industry-leading knowledge.
• Conduct regular performance evaluations to drive team efficiency and creativity.

Requirements

• Bachelor’s degree or above in Marketing, Business Administration, or a related field.
• Min 10 years of experience in Marketing or Trade Marketing within the FMCG industry, with at least 3 years in a team leadership role.
• Deep understanding of FMCG market dynamics, with a strong ability to develop and execute marketing strategies.
• Strong project management and leadership skills, with the ability to lead teams in a fast-paced environment.
• Excellent data analysis and market insight capabilities, with proficiency in relevant data analysis tools.
• Strong communication and cross-functional coordination skills, with the ability to balance diverse stakeholder needs.
• Fluency and strong communication skills in Mandarin (and major dialects), English and Malay

Salary up to RM15,000, to commensurate with experience. The position will report to the Managing Director. 5 days week, Mon – Fri 8am - 5pm