Marketing Executive - KOL (Kuala Lumpur)

Marketing Executive (KOL) - Cantonese Speaker

We are seeking a proactive and resourceful Marketing Executive to manage our collaborations with Key Opinion Leaders (KOLs) and influencers. This role is perfect for someone who enjoys building relationships, strategizing campaigns, and leveraging influencer marketing to boost brand awareness. If you’re passionate about creating impactful marketing campaigns and have experience working with influencers, we’d love to meet you!

Key Responsibilities:

• Identify, research, and engage with relevant KOLs/influencers across various platforms (e.g., Instagram, TikTok, YouTube).
• Build and maintain strong relationships with KOLs, influencers, and brand ambassadors.
• Negotiate collaboration terms and contracts to ensure mutually beneficial partnerships.
• Develop and execute influencer marketing campaigns aligned with brand objectives.
• Track and analyze the performance of KOL/influencer campaigns and generate detailed reports.
• Collaborate with internal teams to create content and promotional materials for campaigns.
• Stay updated on industry trends, popular influencers, and emerging platforms.
• Monitor competitors’ influencer marketing activities to identify opportunities and gaps.

Requirements:

• Diploma or Degree in Marketing, Mass Communication, or a related field.
• Experience in influencer marketing, KOL management, or a similar role is preferred.
• Strong understanding of social media platforms and influencer marketing strategies.
• Excellent negotiation, communication, and interpersonal skills.
• A creative mindset with the ability to identify and work with influencers that align with the brand.
• Proficiency in social media tools and analytics platforms.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Passionate about marketing trends, especially in the influencer/KOL space.

Interested please contact HR at Whatsapp: 010-3921402